ABOUT ME

Communications Coordinator | Bachelor of Arts in Media Advertising | Interested in Marketing and Psychology

As a Communication professional, I take pride in building relationships and thrive on content creation. I enjoy working in a fast-paced environment, as it allows me to create, communicate, and learn something new every day.

Until recently, I worked as a Communications Coordinator at the YWCA El Paso del Norte Region, where I was focused on social equity and community-based DEI initiatives. During my time, I have helped the YWCA educate the community about the services we offer and interact with the community while maintaining a positive brand image and consistency.

Resume

YWCA El Paso del Norte Region

Communications Coordinator

Developed and implemented impactful messaging across diverse media channels, adhering to YWCA brand guidelines.
Crafted persuasive DEI communication pieces, including press releases and public statements, for both internal and external audiences.
Managed regular updates and monitoring of the agency website using WordPress, and all social sites.
Collaborated on agency committees to successfully market and execute internal and external events.
Streamlined procurement processes by efficiently managing purchase requisitions, POs, and RFPs for promotional items and marketing materials.

Aliviane Inc.

Public Relations Coordinator

Developed and curated engaging social media content, resulting in a 9% increase in followers.
Conducted comprehensive training programs for staff and stakeholders on substance abuse and misuse.
Implemented impactful marketing strategies to enhance regional brand awareness.
Represented the company at health fairs, providing extensive media coverage for outreach events.
Acted as the primary contact for out-of-home billboards, donations, and collaborative media partnerships.

Alorica

Customer Service Agent

Processed orders and provided exceptional customer service for QVC clients, ensuring 97% order accuracy.
Successfully resolved disputes related to purchases, shipments, and payments, resulting in enhanced customer satisfaction and brand loyalty.
Demonstrated strong de-escalation skills to handle and resolve customer issues effectively.

The Sun Bowl Association

Media Relations Intern

Produced visually captivating social media content using Photoshop, consistently reflecting the brand voice and style.
Collaborated on the creation of The Annual Sun Bowl Football Committee Handbook using InDesign software.
Monitored and analyzed social media engagement across multiple channels.
Supported and provided media coverage for various sporting events.

Insomnia Cookies

Marketing Representative

Coordinated and executed successful fundraising events at UTEP.
Enhanced brand recognition on campus through strategic sampling and promotional flyer distribution.

Papa Johns

Marketing Intern

Developed and executed effective marketing strategies, resulting in increased regional sales.
Successfully organized and promoted fundraising initiatives for diverse departments across the UTEP campus and surrounding areas.
Designed and produced visually appealing promotional materials, including flyers and Excel spreadsheets, which contributed to enhanced customer engagement and awareness.
Utilized targeted email marketing campaigns to maximize outreach opportunities and drive sales growth.